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Highlights

Capturing the Energy and Expertise of Adults Age 50+

"The Learning Lab made me feel energized and validated, and gave me the tools I needed to put my age 50+ recruitment plan in place!" — Participant, March - April '07 Philadelphia Learning Lab

"I feel like I really know how to market my opportunities to people 50+ now— I'm doing it, and I'm getting results!" — Participant, May - June '07 Philadelphia Learning Lab

"This is too good to keep in the room. We need to share these techniques for engaging people age 50+ with our colleagues!" — Participant, May - June '07 San Francisco Learning Lab
Who knew?

Who knew that there was so much interest in and enthusiasm for learning how to capture the energy and expertise of adults 50+ and infusing their knowledge, talents and skills into local organizations?

We're in the business of promoting just that. And we were surprised. Not only did we have five times the number of applicants we expected for our Learning Labs here last spring, we also were invited and went to San Francisco to train there.

But our heart isn't in San Francisco; it's in Philadelphia. Which is why once again Coming of Age is pleased to offer you the opportunity to participate in our Learning Lab:

"Capturing the Energy and Expertise of Adults Age 50+"

Click here to register. This is an expanded Learning Lab —with enhanced content based on the three Labs we already have presented. It is an intensive program to help you:

  • Attract more adults 50+ to connect and contribute to your organization
  • Engage skilled people 50+ who can assist you with everything from legal matters to web design
  • Apply new strategies to strengthen your capacity to achieve your mission
  • Gain insights from being part of a learning collaborative with colleagues from other organizations


Some specifics: The Learning Lab will:

  • Be held at Temple University Center City, 1515 Market St., Philadelphia
  • Consist of seven half-day Wednesday morning sessions from 9:00 am to 12:15 pm. (With continental breakfast provided at 8:30)
  • Include technical assistance to help you move your ideas into action
  • Begin on October 17, 2007


The curriculum is based on state-of-the-art research on critical issues about engaging people age 50+ in meaningful service. Session leaders are subject matter experts from the Temple University Center for Intergenerational Learning. All are highly skilled at helping you mine the talent and expertise of this expanding and evolving resource.

To get the most out of the Lab we recommend that your organization register two representatives (e.g., the executive director, volunteer manager or coordinator, and any other staff member who is involved managing paid and unpaid opportunities).

Thanks to the generous support from the Jesse Ball duPont Fund, we are able to offer this Lab as a highly subsidized opportunity — worth over $850 per participant — at the greatly reduced fee of $150 for one participant from an organization; and $200 for two.

The schedule for the 2007 - 2008 Learning Lab is as follows:

Oct. 17    Who Are Adults Age 50+ Today? Learn about the cohorts that make-up the 50+ population, important differences within these groups, and how people 50+ can help you realize impact, achieve mission, and get more done!

Oct. 24    How to Craft Compelling Opportunities for People 50+ Explore strategies for developing opportunities for people 50+ that will help you achieve your mission AND that they will find fulfilling.

Oct. 31    What's Your Message? It's the vision and ideas you must infuse into all your communications with people 50+ to make them think, "Now that's where I want to go!" Learn to use the tools you need to create that message.

Nov. 7    Now, Craft Your Message! Immerse yourself in a step-by-step process that leads to creating a powerful, break-through message. We can't promise that you'll become a marketing guru … but you'll come close.

Nov. 14    How, When, and Where to Recruit Adults age 50+ are a goldmine waiting to be tapped: five decades+ of experience, an array of skills, and a keen desire to serve. Learn who in your organization should do the recruiting, how and where.

BREAK TO ALLOW YOU TO IMPLEMENT YOUR RECRUITMENT EFFORTS

 Jan. 16    Place, Train, Manage—Win! Learn how to: make placements that match people's passion with your mission, conduct high impact training, implement cutting-edge management approaches, and get the most from your intergenerational workforce.

Jan. 23    Planning for Maximum Success. New ideas are great; integrating them into a comprehensive and outcomes-driven plan, even better. Putting that plan into action — best of all! This session will help you complete a dynamic Action Plan.

The Lab will be extended an additional Wednesday session in case of snow.

Click here to register. Registrations must close when we reach 40 participants. Questions? Email Jamie Bracey, our Training Division Manager, jamie.bracey@temple.edu or call Coming of Age at (215) 204-8585.

We hope you will sign up so that you will be among the many who already have recognized the value of this unique opportunity and join the ranks of those who are realizing the rewards of engaging people 50+ in their organizations.

Space is very limited. Please click here to register today.