Passion and Entrepreneurship: Don't Drink the Kool-Aid

This article, written by Carol Roth, a Penn-educated business strategist and best-selling author addresses the "follow your passion" movement that suggests that you should launch a new business--become an entrepreneur--using your greatest passion as the core of the venture. She argues that what makes businesses successful is the entrepreneur's ability to think about what is needed from the customer's perspective. As she explains, "Passions are magical, but businesses are grounded in realities." To learn more about the author's views on mixing passion and business, click here.