Older and Richer

Marketers who follow the traditional thinking that older people spend less money, have little interest in new products, and have brand preferences set in stone are missing out on a gold mine.  Today, a cadre of 77+ million boomers are trampling conventional marketing wisdom on their way to purchasing new technology, new cars, and whatever else fits their active, independent lifestyles.  Boomer spending is leaving younger generations in the dust. To find out how to nurture these aging big spenders, check out this article.  Perhaps, the next article should be about how to become one of these big spenders!