Resources for Organizations

Below you'll find a list of additional community resources, articles, and research to help you explore, connect, contribute, learn, work, and enjoy. If you know of additional listings that should be included, please Suggest a Resource

Appealing to Experience: Zeroing In on the Right Message

Categories: Marketing, Recruitment

Type: Publication

Research shows that most older adults will volunteer when asked, but many are never asked. Experience Corps has collected information about crafting successful recruitment messages aimed at older adults and published this guide.

To Learn More, Please Click Here

Fact Sheet: Boomers by the Numbers

Categories: Boomers, Demographics

Type: Article, Website

Civic Ventures tell you everything you ever wanted to know about current statistics on the boomer generation.

To Learn More, Please Click Here

Ten Ways Your Organization Can Realize an Experience Dividend

Categories: Boomers, Capacity Building

Type: Article, Website

The first of 77 million baby boomers turned 60 in 2006, and the fifty- and forty-somethings are right behind. As they wind down their primary careers, millions of boomers are determined to apply their experience to make a difference for others.

To Learn More, Please Click Here

Why Bad Ads Happen to Good Causes

Categories: Marketing

Why Bad Ads Happen to Good Causes is a free downloaded toolkit created by A Goodman to help organizations create memorable ads. Included are seven research-based "Print Ad Principles" that can help nonprofits get their messages across and noticed.

To Learn More, Please Click Here

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