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Coming of Age:
Bay Area

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San Francisco, CA 94102
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Resources for Organizations

Below is a list of additional community resources, articles, and research to help you explore, connect and contribute, learn, work, and enjoy. Resources of Coming of Age:Bay Area's organizational members are identified as preferred; those that a community member referred are indicated by the public type. If you know of additional listings that should be included, please click here:

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Appealing to Experience: Zeroing In on the Right Message

Categories: Marketing, Recruitment
Research shows that most older adults will volunteer when asked, but many are never asked. Experience Corps has collected information about crafting successful recruitment messages aimed at older adults and published this guide.

Fact Sheet: Boomers by the Numbers

Categories: Boomers, Demographics
Civic Ventures tell you everything you ever wanted to know about current statistics on the boomer generation.

Senior Resources of Episcopal Senior Communities

Categories: Senior Services

Do you know someone who would enjoy a friendly visitor or become part of a free telephone community? Our goal is to link elders with services to help maintain maximum independence and improve their quality of life at home. Senior Center Without Walls (www.SeniorCenterWithoutWalls.org) offers activities, friendly conversation, and an assortment of classes and support groups for adults aged 50+ in the San Francisco Bay Area and throughout Northern California who find it difficult to go to a community senior center ElderWISE, working in service to elders, provides social visits from trained volunteers to isolated elders, regardless of income. ElderWISE eligibility: 62 years or older; living independently at home or in an assisted living facility, and find it difficult to access community services; ability to interact socially. Referral information: Josie McGann,Director of Senior Resources 415 752-0139 jmcgann@jtm-esc.org

Ten Ways Your Organization Can Realize an Experience Dividend

The first of 77 million baby boomers turned 60 in 2006, and the fifty- and forty-somethings are right behind. As they wind down their primary careers, millions of boomers are determined to apply their experience to make a difference for others.

Why Bad Ads Happen to Good Causes

Categories: Marketing

Why Bad Ads Happen to Good Causes is a free downloaded toolkit created by A Goodman to help organizations create memorable ads.  Included are seven research-based "Print Ad Principles" that can help nonprofits get their messages across and noticed.

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